Gessler launches largest voter registration initiative in Colorado history

Denver, September 4, 2012 - Colorado Secretary of State Scott Gessler today launched the largest voter registration initiative in the state’s history. The outreach campaign - which includes television, radio, print and online ads - features Coloradans from around the state. The ads educate Coloradans on the need to register to vote, the eligibility requirements, and where they can register - online at www.govotecolorado.com.

"As the state’s chief election officer, my job is to make registering and voting easy, while protecting our elections," Gessler said. "Recently, we heard that one in eight registrations is inaccurate, which causes confusion for the voter and reduced confidence in our elections. Our outreach will help educate and give Coloradans the tools they need to improve the accuracy of our voter rolls."

The outreach initiative will kick off on September 5 and conclude October 9 - the registration deadline. Gessler is funding the $850,000 initiative with federal funds expressly designated for voter educational efforts.

"Though these funds have been used in the past, I wanted a bold initiative that resonates a positive message with voters and can still compete with all of the other ads," Gessler said.

Below are links to the television spots from the ad.

Extended cut: http://vimeo.com/48816004

TV version 1: http://vimeo.com/48816006

TV version 2: http://vimeo.com/48816005

TV Spanish: http://vimeo.com/48816848